CSIT WEEK V

In this week, we are analyzing two different websites to identify calls to action within their target market group. The two websites are https://www.armstronggarden.com and https://discovermyrtlecreek.com/.

Armstrong Gardens is a chain of gardening stores aimed at general-purpose gardening tools and services. Myrtle Creek is a botanical garden incentivized on delivering a guest experience with multiple amenities.

Myrtle Creek is more of an experience and a day out with the family compared to just a storefront of Armstrong Gardens. Their website is appealing and informative with calls to action to basically come to visit and try out their garden and their award-winning pie. However Armstrong essentially just promotes their national line of gardening tools and uses general calls to action to bring customers to their tried and true gardening services and techniques.

The crossover between the two would come from both general family needs and the love for botany and gardening, but these two companies target two different audiences.

Comments

Popular posts from this blog

Communicating with Businesses as A Consumer

Social Media and Marketing: Making Distinction(CSIT Week II Part I)

CSIT 155 Week IV-A